Casillero del Diablo’s latest TV ad campaign returns

By Riana Rae Brown in Alcohol 16th January 2023

Returning to screens today (16 January) is Casillero del Diablo’s most recent ad campaign, The World’s Greatest Thief, featuring Chilean-American actor Pedro Pascal.

The Chilean wine brand’s campaign coincides with the launch of Pascal’s latest drama series The Last of Us on Sky Atlantic, and will be shown during the series’ transmission until 21 March.

Pascal is well known for his roles in Narcos, Game of Thrones and Disney+ series The Mandalorian.

The campaign first launched at the end of 2021 and has seen “major gains in awareness” for Casillero del Diablo.

Preety Johl, marketing manager for Casillero del Diablo in the UK, said: “We’re so pleased to be back on screens to accompany this very exciting new series.

“Pedro Pascal’s involvement with Casillero del Diablo has been a fantastic awareness driver for the brand, and with his profile higher than ever, we look forward to reaching new audiences via this launch.

“We’re expecting to achieve 90,000 adult ABC1 impressions for the ad over this ten week period.”