Pepsi Max gets festive with Christmas competition

By Éilis Cronin in Soft Drinks 14th December 2021

Pepsi Max is bringing back its festive TV advert for a second year, in conjunction with a consumer competition.

The Christmas Refreshed advert aims to reach 52 million consumers and is set to “drive brand awareness during a key sales period across channels for Pepsi Max”.

The “Win a Christmas Your Way” competition sees shoppers scan a QR code in participating outlets and stores.

They will then be taken to a microsite where winners will be selected on a daily basis and have the chance to win a variety of prizes.

Both the competition and TV advert are supported by digital, outdoor, and social media activity and POS.