Imperial rolls out new design for vaping brand

The new packaging features blister pod packs with a perforated edge, to “deliver an intuitive unboxing experience for consumers”, as well as a new logo consistent across the entire MyBlu range.

Chris Street, market manager at Imperial Tobacco, said: “These latest packaging enhancements will help to ensure we continue to offer the best consumer experience possible.

“With the new blister packs offering the utmost convenience, as well as a new consistent look and feel across the range, we’re confident MyBlu will remain the pod-mod device of choice for consumers looking for a top quality, easy-to-use vaping solution.”