Talking Retail Grocery and product news for independent retailers
The £4 price-marked packs are rolling out now and consist of contain four 568ml cans.
The brand said one-third of shoppers only ever buy cider in cans, so it is “important that wholesalers and retailers offer cans in different formats”.
Crumpton Oaks rolls out four-pack pint cans
Cider brand Crumpton Oaks is launching four-pack pint cans, in a move designed to “broaden the brand’s consumer base, attract new shoppers to the category and reinforce its quality and value proposition”.
