Pringles encourages mental health chats with city artwork

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Pringles is partnering with men’s health charity Movember to launch a series of art installations in high-footfall areas around London

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More than 75 pieces of art have been installed in areas such as Liverpool Street, Spitalfields Market and Brick Lane, to “encourage men to have honest conversations about mental health”, following brand research which showed almost half (47%) do not know how to start a conversation with a male friend about their mental wellbeing.

The research also found that two in three (63%) admitted barriers such as not knowing the right questions to ask would prevent them starting a conversation with a friend.

A third (33 per cent) of men confessed they would be unlikely to speak to their male friend about their mental wellbeing, with a further 20% admitting the fear of saying the wrong thing prevents them from starting a conversation at all.

The research by Pringles also highlighted the importance of reaching out and talking to friends as it was revealed two thirds (67%) of men admitted to worrying about the wellbeing of a male friend in the last year.