Spar launches three premium-inspired own label ice cream flavours

Available in participating Spar stores around the UK from 17 November, the three new premium own label ice cream lines have been developed to tap into the growing take home ice cream market.

The launch is being supported with in-store point of sale which will run in participating stores from 17 November 2022 until 2 January 2023.

Adam Georgiou, Spar UK brand manager, said: “We are excited to bring three premium own label ice cream lines into the Spar own label frozen food portfolio. The new product flavours chosen are some of the most popular in the market and at only £3.00 each, they will be very appealing to customers looking for great taste and excellent value given the cost-of-living crisis.

“This category has seen continuous growth over the last four years in both value and volume sold with sales of premium tubs growing in popularity over the winter months. We are delighted to be able to give our Spar stores the opportunity to take a good share of this market, as customers look to trade up to less costly premium options to indulge at home,” he added.

The launch is also being supported by instore POS and graphics, internal communications, digital comms and Spar instore radio.

The three new Spar own label premium ice creams RSP at £3.00 each.