One Stop store opens in growing Welsh community

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Retailer Paul Thomas has opened his second One Stop franchise store on the former Mole Valley Farmers site in Coity, Bridgend, Wales, which has been transformed into a 2,900sq ft outlet.

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The local Coity community is expanding rapidly, with more than 1,500 brand new houses in the area.

Situated at the front of the store customers can find F’real Milkshakes, F’wip Ice Cream, Tango Ice Blast, Rollover Hotdogs, Rustlers Burgers, and Country Choice lines. The store also offers a range of food-to-go and vending services and a 300sq ft beer cave.

The store also has a large car park, a bike shelter, and a seating area with charging points for mobile phones and laptops.

In addition, Thomas is one of the first Welsh convenience stores to provide free water refills for customers. Using the government’s dedicated website, people can find the closest venue for free water. The free water unit in-store is designed to encourage the use of reusable bottles and provides options for customers to purchase one if they do not have one.

Thomas said: “The store’s bigger than a lot of convenience stores and I was looking to maximise the space and potential, by including things they may not have seen previously. The lighted fixtures make everything look exciting and are easy for people to notice. One Stop’s strong promotions and range accompany this amazingly, we’re seeing customers come in with their families for weekly shops.”

“As we’re situated between the houses and industrial units, we’re also getting a lot of workers come in for the amazing One Stop £3 meal deal. We traded over £10,000 a day on the opening weekend and over £40,000 a week since. We have seen so many happy customers, they all seem to be really enjoying what’s on offer here.”

John Miller, head of franchise, added: “Paul has taken a slightly different approach with this store. He’s researched and thought about the best range of services he needed to attract customers from both the industrial and residential areas. Paul always puts in a lot of effort to give back to the communities he serves, and the customer engagement has been magnificent.

“It’s key that in a rapidly changing market we keep innovating and are constantly looking for ways to appeal to the customers and grow sales and profits.”

Thomas concluded: “We’re going to continue to expand on our offerings and we are looking to extend our first One Stop store, seeing the results from Coity. We’re also looking to trial self-checkouts in our latest store, to see how we can provide even more ease for our customers.”