Nisa updates marketing to focus on shopper missions

The new marketing drive, which follows Nisa’s “Fresh Thinking” concept introduced in 2021, will include leaflets personalised to stores and showcasing what they offer customers.

The leaflet content will focus more on meals and missions that drive greater basket size and spend per trip with key offers also included such as The Big Deal, Freezer Deal and a new, all year round offer called Mid-Week Meal.

Nisa is also working with a new leaflet distribution partner, Whistl, giving partners more control of the distribution using a tailored consumer targeting tool.

Laura Gomersal, head of marketing, said: “By adopting a mission-led approach to our marketing we’re ensuring shoppers start to view our partners’ stores as a destination for meals and for active top-up missions like treats.

“These drive significantly higher basket values than distress missions and more trips.

“Winning in these key missions will drive increased basket values and sales for our partners.”