Talking Retail Grocery and product news for independent retailers
The varietal retails at £7 and is “expected to resonate with loyal fans, as well as bringing in new, younger wine drinkers, supporting the wider category”.
Merlot is one of the leading red wines in the UK, said Accolade Wines, and is perfect for consumers looking for a high-quality, but easy drinking wine.
Lindsay Holas, Accolade Wines’ brand manager, said: “Merlot has long been hailed as one of the most popular wines in the UK and we’re confident this new varietal, sourced from an iconic South American wine region, will allow us to grow even further.
“In less than two years since launch, Jam Shed Malbec has skyrocketed to become the UK’s number two Argentine products, demonstrating its popularity in the South American fixture and we’re pleased to add Chilean Merlot to the collection.”
