Talking Retail Grocery and product news for independent retailers
The advert debuts tonight (8 April) and will run until July, featuring Graze’s retail range, including its Cocoa Vanilla Protein Oat Bites.
Pia Villa, chief brand officer at Graze, said: “With health front of mind and more people looking for healthier snacking alternatives, now is the right time for us to be ramping up the awareness of our graze retail range.
“This new campaign will see us reach 80% of UK adults, helping us on our mission to grow our loyal fan base of grazers by highlighting how we can help them enjoy healthy living every day.”
Shoppers see sugar as the “number one barrier in the cereal bar category” and as part of its health promise, Graze said it removed 160 tonnes of sugar in 2019 from its cereal bar range.
