A friendly local store is just what customers want, says research

The research by commercial insurer NFU Mutual found that for 90% of consumers “friendly service” is a key benefit of shopping with local independents.

The report found other good news for convenience stores as nearly a third of shoppers confirmed that they are using local independents more than before the pandemic.

More than 40% said they wanted to help smaller businesses and nearly two-thirds said they preferred shopping with a retailer that specialises in a particular product.

Frank Woods, retail sector specialist at NFU Mutual, said: “After a challenging Christmas for us all last year, a friendly in-person shopping experience is what many are craving this festive season.

“With the pandemic driving up feelings of loneliness, independent local retailers are in a position to help their communities feel connected again.

“Survey respondents told us that genuine conversations, a more personal experience, building close relationships with staff and having a friendly catch up whenever they visit where all aspects of shopping locally that they valued.

“Others said visiting a local independent retailer gave them an opportunity to catch up with neighbours and friends whilst shopping.”