Nescafé launches barista-style instant coffee range

By Éilis Cronin in Grocery 19th April 2021

Nescafé has expanded its portfolio with the launch of a Roastery Collection range, in a move designed to give consumers “the flavour of the artisan coffee they would expect from a coffee shop, all from the comfort of their kitchen”.

The Nescafé Gold Blend Roastery Collection includes two instant coffee blends – Light Roast and Dark Roast – each made with Arabica beans for an “unrivalled flavour and rich aroma”.

The 100g tins are available to Unitas members and retail at £4.99.

Sophie Demoulin, marketing director of brand owner Nestlé Beverages UK and Ireland, said: “With people spending more time at home than ever before, we are excited to introduce three new innovative Nescafé products to help our fans enjoy barista-style coffee from the comfort of their home.

“We know out of home coffees are popular and one of the things people miss when not out and about. We hope these products give them similar enjoyment.

“Our three new Nescafé products are the latest in a long list of innovations to bring our consumers the perfect cup.”