Talking Retail Grocery and product news for independent retailers
The new Alert cans will be available in £1 price-marked-packs for independent retailers.
Since rolling out into stores on 9 January, the launch of the new design has been supported by out-of-home, video-on-demand, digital and social media advertising, as well as public relations activity.
The brand hopes the new design will stand out even better on shelves and drive more sales.
Aoife McGuigan, head of Lucozade Alert at Suntory Beverage & Food Great Britain and Ireland, said: “The updated pack design presents a fresh opportunity to drive shopper engagement, encourage trial and drive additional purchases to help increase sales even further.
“Lucozade Alert drove £1m in net sales value in two months at launch and now we’re back with a can that has even stronger shelf presence.
“Seventy-five per cent of Lucozade Alert’s sales are incremental to the category meaning the brand encourages trial and drives sales, making it a staple of the growing stimulation energy segment.”
