Kellogg’s launches Crunchy Nut Bites

By Éilis Cronin in Grocery 25th August 2021

Kellogg’s has expanded its Crunchy Nut portfolio with Crunchy Nut Bites, in response to the “rise in popularity of nut flavoured cereal”.

The cereal will be available from September in 375g boxes, retailing at £2.99.

It features a crunchy pillow filled with a soft and creamy filling of Crunchy Nut’s “signature nutty and honey flavours”.

The expansion comes in response to a 14% growth in the popularity of nut flavoured cereal in 2020.

Crunchy Nut has also been voted “Britain’s favourite breakfast cereal”.