PepsiCo supports launch of Asian snacking brand into UK market

The savoury snacks will be available in two flavours – Naughty Tomato and Masala Munch – in 100g bags and 80g price-marked packs (£1 each).

Kurkure will “cater for every British person” and bring the “rich heritage of Asian cuisine” to tea-time savoury snacking, which PepsiCo said has become more popular as we come out of lockdown.

Josephine Taylor, senior brand manager at PepsiCo, said: “We are thrilled to be introducing such a popular and authentic Asian brand to mainstream British culture, an opportunity to celebrate a multicultural Britain.

“We are already developing an exciting innovation pipeline to continue the momentum beyond its UK debut.

“The launch comes at the perfect time with Diwali on the horizon, allowing UK shoppers to celebrate together.”