Nisa’s annual Chinese New Year deal gets under way

The group is offering its retailers an Asian-inspired midweek meal package. Shoppers can buy a stir-fry with Co-op core ingredients including a kilogram of chicken thighs and drumsticks, a choice of stir-fry sauce 150g, egg or rice noodles 250g, and mixed vegetable or mushroom stir-fry 320g, all for £5. Tiger Asian lager (640ml) is also available on a ‘two for £4’ deal.

Darren Hamilton, wholesale category controller at Nisa, said: “Occasions like Chinese Lunar New Year are all about friends and family gathering around the dinner table and therefore they present a fantastic opportunity for partners to drive sales in what is otherwise a fairly quiet time of year.”

The deals will remain available until 15 February.