Talking Retail Grocery and product news for independent retailers
The New Year marketing campaign for Suckies is aiming to reach nearly 10 million UK consumers and build on growth that is already running at 18.9% year on year.
The dairy-free yogurt pouches are claimed to address rising demand for alternative snacks to cater for an increase in dairy intolerance and flexitarian eating habits.
The UK-made products have high levels of Vitamin D, B12 and calcium, as well as being lower in sugars per 100g in comparison with other products in the market.
Tor Hunt Taylor, marketing director of The Collective, said: “We firmly believe that dairy-free shouldn’t mean dull-tasting, so the next phase of our masterbrand campaign will aid our engagement with parents, helping to raise awareness of our alternative, plant-based options for children.”
