Cadbury gets back on the pitch with Premiership football prizes

By David Harris in Confectionery 16th December 2022

Cadbury is to bring back its chance for customers to win football-related prizes with top Premiership clubs after Christmas.

The “Win a Day in their Boots” promotion will run from January to March with prizes including: a VIP hospitality match day and a stadium tour; a training day with club coaches and full training kit for the winner and a group of friends; or meeting a football legend with a behind-the-scenes day.

New for next year are hundreds of instant-win general admission match tickets to a selection of games.

To be in with a chance of winning, customers have to enter barcode and batchcodes online.

Christina Bland, brand manager for Cadbury at its owner Mondelēz International, said: “Retailers can really get the ball rolling on their sales in the new year with our ‘Win a Day in their Boots’ promotion as it returns to shelves even bigger and better than before.

“Cadbury FC is all about amplifying football passion to drive sales, so we couldn’t be more excited to roll this out for shoppers and retailers alike.”

The 2023 “Win a Day in their Boots” campaign will run from January in partnership with Arsenal, Chelsea, Liverpool, Manchester City, Manchester United and Tottenham Hotspur.