JJ Whitley extends vodka range with new formats

By Éilis Cronin in Alcohol 18th May 2021

JJ Whitley Vodka has added two new formats to its portfolio, in a move designed to enable retailers to tap into a wider range of missions.

The new 350ml and 200ml bottle formats are available across all JJ Whitley’s products, including JJ Artisanal Russian Vodka and Raspberry Vodka.

The sizes join existing 17.5ml, 50ml, 700ml and one-litre bottle formats.

Graeme Sharp, trade marketing manager for impulse at Halewood Artisanal Spirits, said: “We know that shoppers are keen to experiment with new flavours and drinks, particularly in the flavoured vodka category which is continuing to see good growth.

“Our new 350ml and 200ml bottles provide a perfect option for these shoppers, who may want to try the product before purchasing the larger format.”

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