Talking Retail Grocery and product news for independent retailers
Pimm’s Sundowner (700ml; £15) features raspberry and redcurrant flavours will be available from 24 May and the new design for Pimm’s No.1 will roll-out from June.
These initiatives will be supported by a £1m “We Will Summer” campaign, which will hail the “summer heroes that make summer great”.
Adrienne Gammie, marketing director at Diageo, said: “The early evening moment is continuously growing with 58% of consumers choosing to drink cocktails from 5-8pm.
“Pimm’s Sundowner has been created just for this occasion and appeals to the growing popularity of Spritz serves by providing people with a new way to spritz this summer.”
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