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The “Follow Your Own Path” campaign is running until July across TV, video-on-demand and the brand’s updated website.
Running alongside the campaign, Dark Horse is also supporting independent retailers through the app *Shopt by offering them £5 for either buying or merchandising Dark Horse products, with 1,000 redemptions available for a limited time from June.
The campaign aims to provide consumers with “inspiration and confidence to follow their own paths and challenge conventions for an optimal result”.
Olga Senkina, marketing director at brand owner E&J Gallo Winery, said: “Over the past twelve months, Dark Horse has continued to experience exceptional demand and as our consumers continue to move their shopping habits online, it makes sense for us to connect with them through digital channels.”
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