Talking Retail Grocery and product news for independent retailers
The 10x440ml can packs are encased in a recyclable cardboard sleeve, and include an easy to carry handle and quick tear-open fold, giving consumers a “new, convenient way to enjoy the UK’s no.1 premium bottled ale”.
The format caters to the growing demand for products that “help shoppers save time and effort during their shop”, and taps into the growing consumer trend towards “fewer, but bigger grocery shops”.
James Nicholls, Sharp’s Brewery’s marketing controller, said: “With changing shopper behaviour, consumers are looking for trusted brands that offer larger pack formats at great value, making it easier for them to be stocked up for longer.
“We are delighted to welcome another addition to the Doom Bar family, providing convenience as well as the usual great quality beer for Doom Bar fans across the country.”
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