Talking Retail Grocery and product news for independent retailers
The Yummies range consists of Tropical and Berry flavours in packs of four, retailing at £3, and each stick contains 49 calories.
The launch of Yummies follows a “strong year of growth” for Unilever in the ice cream category, up by 20% at the end of last year.
Jennifer Dyne, ice-cream brand experience director at Unilever, said: “This summer is set to be the year of the ‘staycation’ and we know parents and caregivers are looking for delicious, but responsible treats which can be enjoyed at home in the garden or on holiday.
“At Wall’s, we are dedicated to spreading happiness through fun, tasty and responsibly made ice cream treats.
“Yummies is the perfect balance of health and fun which will appeal to both kids and parents/caregivers alike.”
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