The Big 100 competition is running from 15 April to 21 May across the entire Trebor portfolio, offering a range of cash prizes up to £10,000, as well as daily £100 giveaways and limited edition Big 100 packs of Trebor Extra Strong Mints.
To enter, shoppers will need to take a picture of any Trebor pack and upload it to the brand’s website.
The competition is supported by POS for retailers and a consumer campaign.
Alistair Scrimgeour, brand manager for Trebor at Mondelēz International, said: “Through our Big 100 campaign we’re rewarding consumers with a whole range of prizes – from fun extra-long Trebor Big 100 packs through to a big prize of £10,000 cash up for grabs.
“Retailers should stock up their fixture with the range and display our Big 100 POS to get involved and grow their category sales.”