Sainsbury’s and Deliveroo expand trial

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Sainsbury’s has extended its trial with Deliveroo to around 100 stores across the UK and has signed a new two-year contract with the food delivery specialist.

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This means around 30% of the total UK population in Deliveroo zones can now access more than 1,000 products from Sainsbury’s and have them delivered in as little as 20 minutes.

The expansion includes 22 new stores in London, with the remaining stores spread nationally. New locations include Glasgow, Liverpool, Newcastle, Leeds, Aberdeen, and York.

Nigel Blunt, director of eCommerce at Sainsbury’s, said: “Working with Deliveroo has helped us offer home grocery deliveries to even more customers, bringing them a super-fast service when they need something in a hurry. We know how much Sainsbury’s customers value being able to shop for food as quickly and conveniently as possible and we’re delighted to be able to expand this service further.”

Eric French, chief marketplace officer at Deliveroo, added: “Deliveroo’s on-demand grocery partnerships have proven vital for so many people during the pandemic, allowing families to get the food and household items they need and want quickly. We are excited to continue expanding this partnership in the weeks ahead and offer Sainsbury’s amazing products to even more customers across the UK.”

In addition, the supermarket giant is expanding its partnership with Uber Eats to add a further 78 stores to the app nationwide after a successful initial rollout of 25 stores last year. Among the new locations launching are stores in Manchester, Birmingham, Leeds, Nottingham, Edinburgh, Glasgow, Liverpool, Northampton, and Portsmouth.

More than 1,000 products are available to order via Uber Eats, including Sainsbury’s Taste the Difference ready meals, fresh fruit and vegetables, Freefrom products, and store cupboard essentials. Orders made via Uber Eats app are delivered in less than 30 minutes.