Mars adds tropical flavour to protein range

By Éilis Cronin in Confectionery 7th May 2021

Mars Chocolate Drinks & Treats has expanded its range of protein products with the launch of a Bounty Hi Protein bar, and Bounty Hi Protein Chocolate and Coconut flavour whey protein powder.

The 57g bar retails at £2 and contains 18g protein and 207 calories.

The 875g bag of protein powder retails at £19.99 and contains 21g protein and 147 calories per serving.

Sales of protein bars containing coconut have increased by 20%, said Mars, with the total protein bar market growing by 47%.

Michelle Frost, general manager at Mars Chocolate Drinks & Treats, said: “As the only chocolate brand in the UK containing real coconut, Bounty has a distinctly loyal customer base, with 46% being repeat purchasers.

“With the level of demand for coconut flavoured protein products showing a significant increase in the last year, and Bounty being so iconic for its coconut and chocolate blend, we saw an opportunity to bring to market two new Bounty protein products to complement our growing range and offer consumers a familiar chocolate coconut brand within the protein market.”