Talking Retail Grocery and product news for independent retailers
The packs feature a matte can design encased in a recyclable cardboard sleeve.
The brand said multi-pack formats are becoming more popular and the new launch is “ideally placed” to help retailers drive sales this summer.
Kevin Fawell, off-trade sales director at brand owner Molson Coors Beverage Company, said: “Staropramen is a firm favourite on shelves up and down the country, and its latest pack format will tap into the growing number of social occasions at home this summer.
“We are seeing the demand for multi-packs of cans growing ahead of single and smaller pack formats, so this will provide consumers with more choice in line with their changing preferences.
“Launching our new Staropramen cans with sustainable packaging is another milestone for us after having recently removed plastic rings and introduced a fully recyclable and sustainable cardboard sleeve for can multi-packs across all of our major brands.”
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