Talking Retail Grocery and product news for independent retailers
The re-fresh will roll out to convenience stores from August and include a new tapered box shape, which has enabled the company to reduce the plastic content by 89%.
The 400g box contains and assortment of Liquorice Comfits, Pontefract Cakes, Liquorice Bites and Jelly Buttons in a new pick and mix format, priced at £2.50, offering consumers “more liquorice for their money”.
Russell Tanner, marketing director at Valeo Snack Foods, said: “This timely update ensures that we continue to meet the needs of the modern consumer with a convenient giftable pack that delivers improved value for money.
“We hope to appeal to a new generation of liquorice lovers and bring even more people into the category with a well-known brand name to help retailers target new shoppers through all gifting seasons and other special moments throughout the year.”
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