Alcohol-free beer sales quadruple during Dry January for Freestar

By Riana Rae Brown in Alcohol 19th January 2023

Non-alcoholic beer brand Freestar has announced its year-on-year website sales quadrupled during the first week of Dry January.

The brand revealed its sales spiked by +427% compared to the same period in 2022.

Freestar said Dry January is a key sales period for the no- and low-alcohol category.

Felix von Hurter, co-founder at Freestar, said: “At Freestar, we have created the perfect alcohol-free beers for beer lovers, offering delicious beers that mimic the taste of alcohol with great complexity and texture, and we are delighted to have secured such a significant sales increase during what is a key period for us.

“With increased demand for non-alcoholic beer during Dry January, we hope this sales boost enables us to recruit new drinkers to the category and produce lifetime value to generate repeat purchases in the future.”