Birds Eye champions chicken range with TV advert

The campaign includes two TV adverts running between July and December, alternating between Chicken Grills and Dippers, supported by social media and digital assets.

The campaign aims to tap into the “quality and versatility” of the Birds Eye chicken range, as they were “firm favourites” with shoppers during the pandemic.

Sarah Koppens, marketing director at Birds Eye, comments: “We saw so many buying into the frozen chicken category during the pandemic and using Birds Eye chicken products in different ways across lunch time and in creating higher quality at-home dining experiences.

“As a family brand, we wanted to showcase how versatile our chicken products are for children and adults alike, and to encourage shoppers to experiment with our chicken range.”