Talking Retail Grocery and product news for independent retailers
The move will see the brand remove up to 200 tonnes of plastic from the UK waste stream each year.
The brand previously moved its added value pasta lines, including Napolina Whole Wheat Pasta, Napolina 50/50 pasta and Napolina Bronze Die, into “artisan-inspired” recyclable packaging, which it said removed 16 tonnes of plastic.
Neil Brownbill, commercial director for Napolina, said: “Italian Cuisine is worth £8.1bn and remains the most popular cuisine in the UK, but we are aware that with this huge consumer demand, comes a responsibility to meet environmental expectations.
“We know that consumers are increasingly looking for products which are easily recyclable but also convenient and re-sealable.
“These new artisan-inspired cardboard boxes are 100% recyclable, are beautifully designed and very convenient for easy kitchen storage.”
