Aqua Pura rolls out Sparkling water variant

By Éilis Cronin in Soft Drinks 3rd August 2021

Bottled water brand Aqua Pura has launched a Sparkling water variant, following an increase in sparkling water’s share of the bottled water market.

The variant is available now in 8x500ml multi-packs, with each bottle featuring a “twist, click and close” cap – the “first of its kind” in the UK.

Aqua Pura Sparkling will launch in 8x500ml packs, reflective of the increased demand from consumers to purchase multipacks.

The launch is supported by a marketing campaign running across TV, PR, events and social media and influencer activity.

The brand is also supporting Help for Heroes, displaying the logo across all multi-packs.

Carys Delve, brand manager at Aqua Pura, said: “The volume of sales for Sparkling water grew significantly last year so it’s the perfect time to launch Aqua Pura into this growing market.

“The launch will also help retailers keep up with consumer demand; we can see consumers are actively seeking out this product so we only expect this category to continue to grow.”