Deliveroo Hop launch highlighted in latest quarterly figures

Deliveroo Hop, operated in partnership with Morrisons, claims delivery times of as little as 10 minutes.

Founder and chief executive Will Shu said that the launch was an example of the innovations that have continued to improve Deliveroo’s “consumer value proposition”.

The company’s latest figures did not break down Deliveroo Hop’s figures separately, but Deliveroo as whole increased the total value of its orders in the third quarter of 2021 58% year on year.

Robert Gregory, research director at global retail insights firm Edge by Ascential, commented:  “These positive results come as Deliveroo looks to further establish its grocery credentials in an increasingly competitive sector.

“This includes partnerships with leading retailer brands, most recently Boots in August, as well as the launch last month of Deliveroo Hop, its own rapid grocery delivery service in partnership with UK supermarket chain Morrisons.

“Unlike its previous grocery partnerships, ‘Deliveroo Hop’ will see orders picked and packed in delivery-only dark stores.

“This will bring it into even more direct competition with the proliferating number of dark stores being operated by rapid delivery start-ups such as Getir and Gorillas, as well as latest entrants such as Russia’s Yango Deli.

“Deliveroo will be keen to continue its expansion into retail and the benefits in terms of user base growth, order frequency and average order value this can bring”.