Chupa Chups introduces new sweet treat Fr-ooze Pop

Launching this month, the latest addition to the iconic Chupa Chups portfolio is a fun twist on the classic lollipop and is designed to be enjoyed with friends.

When the lid is removed, the lollipop can be licked and squeezed to reveal the candy gel.

Fr-ooze Pop comes in three flavours – strawberry, blueberry, and tropical.

The brand, which leads the market, aims to diversify its lollipop portfolio and bring something new and exciting to the category.

It is targeting existing consumers who know and trust the quality of its products but want to experiment with new candy formats.

Each shipper contains 12 displays of 12 lollipops with an individual RRP of £1. The higher price point offers basket spend growth and more revenue per purchase versus original lollipops.

Kate Howe, brand manager of Chupa Chups, said: “We are delighted to be expanding the Chupa range with the introduction of our latest innovation. This super-fun product blends fruity flavour with the novel experience of the candy gel oozing down the lollipop to create the ‘fr-ooze’ taste sensation!

“There is a huge appetite for fruity tasting sweet treats, making the time perfectly ‘ripe’ to launch this delicious interactive creation.”