Talking Retail Grocery and product news for independent retailers
The partnership includes adverts across TV and non-TV devices, such as the Love Island app and WKD’s social media channels, as well as a new pack design across limited edition bottles of WKD Pink and an on-pack promotion offering shoppers the chance to win Love Island and WKD merchandise.
Alison Gray, head of brand for WKD at brand owner SHS Drinks, said: “In a fragmented media landscape, the show’s meteoric success highlights how our target market still craves a shared experience.
“Forging relationships is at the heart of Love Island and this partnership will enable WKD to deliver a comprehensive campaign with huge reach which will be on TV, on pack, on social media and, most importantly of all, on people’s lips and generating a real talk-about factor.
“In the ‘always on’ world of young adults, linking with the show gives WKD the opportunity to drive relevant messaging to our target audience 24/7.
“WKD and Love Island are set to be this summer’s winning couple: linking with the show is the perfect way for WKD to build on the huge sales momentum achieved in 2020 and continue to deliver robust growth for stockists.”
