Felix cat food launches television ads as part of £3.7m marketing drive

The campaign begins with a television advertisement showing the cat that gives the product its name resting in hazardous spots, being given treats and curled up on a rainy day.

The full campaign will cost £3.7m and is aiming to reach 30 million households through various channels, including radio and social media.

In addition, Felix is launching limited edition versions of its 12- and 40-packs.

Rebecca Marshall, senior brand manager for Felix at Nestlé Purina, said: “The launch of ‘Felix – It’s great to be a cat’ is an exciting move for Felix as we continue building on the brand’s lovably mischievous personality and exploring new ways to connect with cat owners.

“With so much going on in the world today, it’s important to enjoy moments of light-heartedness – starting with the little things cats do that make us smile.”