Coca-Cola launches watermelon flavour for its Monster energy drinks

By David Shrimpton in Soft Drinks 27th January 2022

Coca-Cola’s range of Monster zero-sugar energy drinks is adding a watermelon flavour in February.

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Monster Ultra Watermelon will be available in both plain and price-marked 500ml packs. It will also come in four-can multi-packs.

Coca-Cola says low- and no-sugar variants form an increasingly important part of its portfolio.

Martin Attock, vice president of commercial development at Coca-Cola Europacific Partners (CCEP) GB, said: “Two thirds of CCEP’s volume sales now come from low- and no-sugar variants – that’s 40% more than 10 years ago.

“The seven-strong Monster Ultra range is playing a big part in our low-sugar success story and continues to grow at a rate of more than 57%.”

Coca-Cola is also offering a winter sports break to Crans Montana in Switzerland as a prize in a competition for those buying drinks from the range.

Retailers who want to encourage customers to take part should visit and request kits from my.ccep.com Consumers have until 21 March to enter online.