Talking Retail Grocery and product news for independent retailers
The promotion offers shoppers the chance to win a VIP trip to Gotham City at Warner Bros. World in Abu Dhabi, as well as instant cinema tickets daily, by scanning a QR code on promotional packs.
The partnership also sees some packs featuring a Batman-embossed biscuit.
The limited-edition packaging and embossed biscuits will roll out across Oreo 154g Original, Oreo 154g Original PMP, Oreo Twin Pack and Oreo 66g from mid-January.
The collaboration is supported by social media, digital, out-of-home and in-store activity.
Rafael Espesani, senior brand manager for Oreo at brand owner Mondelēz International, said: “‘The Batman’ is one of 2022’s most highly anticipated releases, and so we wanted to create something really exciting for Oreo-lovers and Batman fans across the UK, combining the two global icons of popular culture and generate excitement in store.
“This promotion sees the ultimate crossover, bringing the Gotham skyline to the biscuit fixture and driving incremental sales for retailers while offering a playful twist to the film.”
