Fanta gears up for Halloween with TV campaign

The “In the Name of Play” advert forms part of a wider multi-million-pound marketing campaign designed to capitalise on Fanta’s association with Halloween.

The advert is being supported by social media, digital and in-store activity and out-of-home advertising, as well as an on-pack promotion across limited edition Fanta packs.

CCEP said the campaign reminds retailers not to miss out on shopper demand for soft drinks at Halloween specifically flavoured carbonates, which generated an extra £5.5bn sales last October.

It said Fanta is the number one flavoured carbonates brand in the UK and has become synonymous with Halloween.

Despite Covid restrictions, CCEP said Fanta’s sales grew by 6.5% in the four weeks to Halloween 2020, when one in four flavoured carbonates purchased in retail was a Fanta.