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The promotion will kick-off from 29 May and run until 30 August across five million packs of Capri-Sun, offering families the chance to win a voucher for one free child entry to Legoland Windsor Resort.
The vouchers will be valid until October 2022 to “help shoppers make the most of the promotion safely”.
Capri-Sun promotional packs include 8x200ml multi-packs of Orange, Blackcurrant and No Added Sugar Orange, 15x200ml multipacks of Orange, and 4x200ml multipacks of Orange and No Added Sugar Orange (lead packs for convenience and wholesale).
The on-pack will be supported by paid social media advertising and in-store activation.
Martin Attock, vice president for commercial development at CCEP, said: “Capri-Sun is the number one kids drinks brand in grocery and convenience, so partnering with one of the best family attractions in the UK makes perfect sense.
“The ‘Kids Go Free’ promotion has a proven track record of success in helping to drive sales for retailers and with consumers looking for fun, affordable day-trips and breaks to enjoy as lockdown restrictions ease, there is no better time to launch.
“This is a feel-good promotion that we want retailers to get behind in-store – giving shoppers something to get excited about, whilst helping to boost sales in the process.”
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