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The “Best Served Everywhere” campaign will kick-off on 7 June and run until 18 July, across billboards featuring the brand’s Piña Colada, Passion Fruit Martini and Strawberry Daiquiri Nitro Cans in major UK cities.
Each billboard features bespoke messaging to each location with real-time weather and a QR store locator code.
The campaign will also run across the Funkin website and social media channels and the brand will be sponsoring the Summer Hits UK playlist on Spotify.
Funkin Cocktails has also announced a Funkin roadshow across summer and autumn 2021.
The brand will be present at a variety of UK festivals, including Pub in the Park (18 June- to 19 September across London locations), Boardmasters (11- to 15 August), The Big Festival (27- to 29 August) and Kiss Tory (25- to 26 September).
Ben Anderson, marketing director, said: “With a multi-channel approach across the UK’s largest cities, at a time when we are all starting to venture out and reconnect, we hope to achieve maximum impact and visibility for the brand across our target demographic.”
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