Nisa partners provide consumers with a taste of the orient for less

The mix and match event launches in stores today (12 May) and features a choice of Co-op vegetable stir fry bag; Mixed Vegetable, Rainbow Vegetable, Mushroom or Chinese, with either Co-op Egg Noodles, Co-op Rice Noodles or Co-op Beansprouts, alongside a Co-op packet sauce in Chow Mein, Sweet Chilli & Ginger or Plum & Hoisin flavour – all on 3 for £2.50.

In addition, consumers can also pick up a pack of Co-op British Chicken Fillets 300g for just £2.85.

Phil Hancock, wholesale category controller at Nisa, said: “65% of shoppers agree that world cuisine meals are a great way to bring the family together at mealtimes, and by providing a range of flavours and ingredients, this promotion allows customers to create their own perfect stir fry.

“With more than half of all shoppers purchasing meal solutions impulsively, we’re confident that placing promotions like this one in high footfall areas of the store and utilising the dedicated POS will result in increased basket spend for our partners.”