Hovis partners with Tom Kerridge to promote latest bread launch

By Éilis Cronin in Grocery 20th April 2021

Hovis is partnering with chef Tom Kerridge to support the launch of its Bakers Since 1886 range.

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The partnership includes TV advertising from mid-May and brand sponsorship of “The Pirate Ship” podcast between Kerridge and TV presenter Chris Stark.

The chef will also supply The Butcher’s Tap & Grill in Marlow with the brand’s Premium Burger Buns, as well as featuring them during The Alfresco Theatre drive-in experience.