The new branding features a scripted font on a pink background which now appears in a new fleet of vans, marketing and POS materials and the company’s website and social media sites.
Andrew Glen, Riverside Greetings managing director, said: “It seemed sensible that we made changes in line with convenience and forecourts sector.
“In the fast-paced environment that we operate in, it is important to keep ahead of the game – innovation is key to this.
“The re-branding means our retail customers are left in no doubt about who we are and our long-term commitment to growing our presence in the sector.”