Talking Retail Grocery and product news for independent retailers
This is the first time that the gum brand Hubba Bubba has been developed into a frozen treat, featuring bubble gum flavoured ice with a layer of jelly.
A single format will be available across grocery, convenience, and wholesale channels from March 2023 with an RRP of £1.65. A multipack of four will be available exclusively in Iceland with an RRP of £2.99.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said: “The Hubba Brand has enjoyed a recent resurge in popularity, appealing to a wide spectrum of consumers.
“In the mints and gum market, we have seen Gen Z cited as the catalyst behind a 16% YOY growth in gum specifically, however with Hubba Bubba we also have the added benefit of brand nostalgia to appeal to Millennials and beyond.
“Following on from the successful launch of both Skittles Stix and Starburst Ice Lolly in 2022, introducing Hubba Bubba to our range of branded ice lollies is an exciting move for 2023 where we hope to add a pop of fun and excitement to the freezer aisle.”
