RIAs 2021 winner: Trailblazer of the Year

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Ajay Singh, Premier Morley Convenience Store, Leeds, West Yorkshire, grew up with the business, which has been in his family for 35 years.

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In his time running the shop with his brother, he has blurred the line between retail and hospitality to give his shoppers the ultimate shopping experience.

The store includes a dessert and cocktail bar staffed by trained mixologists, offering more than 25 cocktails.

A home delivery service uses four branded electric vehicles – three Smart cars and a tuk-tuk – and the store also boasts a “cinema experience” section, offering self-service stations for popcorn, nachos, hotdogs and Italian gelato.

The initiatives have helped increase sales by £40,000 a week and rising, and the judges were blown away by the entry.

One said: “Amazing work from the new generation of a family business, demonstrating real out-of-the-box thinking”.

Another said: “It is great to see a store that has been in the same family for so long now showing such innovation.”