RIAs 2021 winner: Best Use of Technology – Independent

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Mulkerns Eurospar, Newry, County Down, introduced electronic shelf-edge labels and made great use of social media to engage with its shoppers during lockdown.

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It launched a series of apps for home delivery, click-and-collect and left-over produce, as well as creating its own e-commerce platform for wine sales. In-store, it used digital media screens to engage with shoppers and loyalty card data to create more-targeted promotions.

It is also trialling an app that allows customers to see in advance what’s in stock, scan products as they go, and pay for them without having to go to the till.

“They are really forward-thinking and show extraordinary knowledge of what’s needed to get the right results,” said one judge. “It’s an excellent example of a retailer using tech in a number of areas to improve the business. The way they adapted during the pandemic was also very impressive.”