Talking Retail Grocery and product news for independent retailers
The design features new background patterns and brand wordmarks, as well as product visuals on all bars.
It will run across best-selling Cadbury lines including Cadbury Twirl, Cadbury Wispa and Cadbury Boost, Cadbury Flake, Cadbury Starbar and Cadbury Picnic.
The move comes as single confectionery is “becoming more important” as the on-the-go occasion continues to return, and shoppers start to buy more impulse chocolate bars.
The new look bars will help retailers to drive further sales in this important segment of their confectionery ranges throughout the summer and beyond.
