Inside Retail

APRIL 26, 2021

The move comes as Lendlease installs 107 small-format screens with technology partner SureVision in six properties by the middle of this year, with a further 270 panels scheduled by 2023. Lendlease’s internal sales team will be handling the content for local and direct campaigns while Ooh!

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Advertising Shopping Display Engagement 246

Inside Retail

AUGUST 17, 2023

Generative artificial intelligence (AI), which can be used to produce content based on past data, has become a buzzword over the past year, capturing the public’s imagination and sparking interest across many industries. WPP said the content cost it nothing to make. Nestle is not alone in its experiments.

Advertising 245

Advertising Social Media Marketing Consumer 245

Inside Retail

MAY 11, 2023

Now that display technology has become more affordable and the positive, immersive impact of digital displays is resoundingly clear, brands are seeing the advantages of investing more in engaging and entertaining customers – with digital displays and content playing an integral role.

Engagement 130

Engagement Display Consumer Promotion 130

Inside Retail

AUGUST 3, 2023

We want to partner with brands to achieve their marketing objectives.” The company has engaged Medium Rare Content Agency to work with ‘non-endemic’ prospective advertisers who do not have existing relationships with David Jones. This is a true partnership.

Department Stores 246

Department Stores Advertising Display Engagement 246

Inside Retail

NOVEMBER 14, 2022

Having embraced digital shopping channels during the pandemic, Australian consumers have become well used to the personalisation and tailored content offered online. This does not require complex content and time-consuming upkeep. French says the goal of digital signage is different for every brand and vertical.

Engagement 289

Engagement Customer Engagement Strategy Promotion 289

Inside Retail

FEBRUARY 1, 2024

Made popular last year by the ChatGPT language system, generative AI is capable of creating content including original sounds, lyrics or entire songs on its own, but artists often use simpler AI to enhance their sound. While labels and streaming companies partner to market the technology, many experts say AI raises legal and ethical concerns.

Artistic 244

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Inside Retail

SEPTEMBER 20, 2023

They will also look at where consumers are engaged on the site – areas such as blogs or advisory sections, for example – because that shows a browser is interested in what the retailer is offering and the content being shared. Then you rapidly follow that up with analytics and experimentation. “So,

Engagement 264

Engagement Flow Marketing Display 264

Retail Focus

FEBRUARY 6, 2023

Akeneo , the global leader in product experience management (PXM) and product information management, announced that its Akeneo Product Information Management (PIM) solution is now available on SAP® Store , the online marketplace for SAP and partner offerings.

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Management Retail Design Design Marketing 130

Inside Retail

DECEMBER 12, 2022

A local e-commerce partner, for example, might agree to display your products on its website and save you the trouble of building a new one. Perhaps even more crucial is that local partners bring an intimate knowledge of their region’s business landscape and deep relationships with the communities they serve to the table.

Expansion 243

Expansion Marketing Consumer Display 243

Inside Retail

NOVEMBER 12, 2023

Aidge, with its array of more than 15 application programming interfaces (APIs), offers promising avenues for enhancing business performance, particularly in areas like content localisation, customer service, and marketing. These LLMs are able to process vast amounts of review data and present it in a clear and concise way.

Engagement 130

Engagement Marketing Consumer Tailored 130

Inside Retail

AUGUST 15, 2023

Retailers partnering with Gift Flick can now empower customers to express their sentiments thoughtfully without compromising on timely delivery – improving the experience for both gifters and recipients alike. This signals the end to online shipping deadlines,” says Gift Flick co-founder Helen Marsh.

Gifts 246

Gifts Art Consumer Marketing 246

Inside Retail

FEBRUARY 21, 2024

The oral care brand took a multifaceted marketing approach which included partnering with influencers and content creators in tandem with a digital marketing strategy. “By

Beauty and Health 130

Beauty and Health Marketing Social Media Strategy 130

Inside Retail

APRIL 26, 2024

This means that users are more likely to see highly specialised content from smaller influencers and advertisers, creating niche communities that can have significant influence over consumer spending. TikTok’s algorithm, for example, curates feeds based on user activity and preferences, not engagement rates.

Customer Retention 162

Customer Retention Social Media Curate Advertising 162

Inside Retail

SEPTEMBER 4, 2022

That sharing leads to a better overall customer journey and stronger customer retention, as shoppers are exposed to content relevant to their preferences and lifestyle – versus offers that don’t fit their needs or wants. . Classic loyalty programs are centred around capturing data and are powered by the adaptivity of data sharing.

Engagement 147

Engagement Customer Retention Perspective Tailored 147

Inside Retail

JANUARY 22, 2024

Instead, wise retailers prioritise strategic investments with carefully chosen partners. Machine learning optimises the transaction moment, delivering the best offers and content at the best time to the best individual. Choose a reliable partner: Look for someone with a proven track record of seamless integrations.

Tailored 147

Tailored Strategy Management Consumer 147

Retail Focus

NOVEMBER 21, 2023

The store boasts Lift and Learn wall bays and tables, allowing customers to browse best-selling fragrances, access exclusive content, read community reviews, and discover more about their loyalty program, MYTFS.

Shopping 163

Shopping Location Retail Design Other 163

RetailMinded

APRIL 2, 2024

Using Google Consent Management Partner The first tool that your customers will see when coming to your site is Google Consent Management Partner (CMP). That’s where content marketing agencies can help you. That’s where content marketing agencies step in. It uses customers’ consent while protecting their privacy.

Strategy 52

Strategy Management Marketing Engagement 52

Retail Times

APRIL 2, 2024

Today graze, the UK’s leading healthy snacking brand 1 , has announced a relaunch of their monthly subscription box, including a carefully curated collection of themed boxes including limited edition graze snacks, partner brands, and bonus foodie content.

Curate 59

Curate 59

Inside Retail

MAY 17, 2021

And it has a number of founding retail partners: namely, Aldi, Coles and Woolworths. “We The pact has also attracted a number of FMCG and manufacturing partners, such as Arnott’s Group, Asahi Beverages, Coca-Cola South Pacific, Colgate Palmolive, Mondelez, Nestle, PepsiCo, and Unilever.

Strategy 232

Strategy Space 232

Inside Retail

AUGUST 13, 2023

“We’ve worked for years with customers around how to deliver a sale message, a brand message, a corporate social responsibility message, a membership message – we’ve worked with their content teams about how to get the best out of their signage.” They’re not just throwing something at customers to see what sticks.”

Promotion 130

Promotion Engagement Marketing Display 130

Inside Retail

JUNE 5, 2023

He feels that Peloton previously had limited options for people on a budget, but now it is offering more content that is free to access. The future of the brand will be focused on providing rich content and product offerings, as well as unique activations and brand partnerships. The new brand communications is fresh but still Peloton.

Perspective 130

Perspective Expansion Space Consumer 130

Retail Focus

JULY 26, 2023

Content Management A lot of attention and effort should be devoted to quality and competent work with content. To do this, they use content that can ensure user engagement. Or Quick Search TalkWalker, which generates content ideas based on topics popular with the audience of a particular brand.

Promotion 130

Promotion Advertising Flow Form 130

Inside Retail

OCTOBER 28, 2021

The partnership not only helped Schwarzkopf to learn more about using TikTok for retail but also far exceeded expected benchmarks with more than 20 million impressions and 18 million video views on its content. Successful TikTok advertising isn’t pitched in a top-down fashion.

Advertising 243

Advertising Engagement Marketing Consumer 243

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Partnering with the wrong influencer can, at best, lead to no conversions, and, at worst, damage the brand’s reputation. Before choosing an influencer to partner with, answer this question: What are you trying to accomplish? Their content should be closely related to your brand or product. This is what you want to say _.”

Marketing 94

Marketing Social Media Engagement Strategy 94

Inside Retail

FEBRUARY 8, 2024

Jurcic says educational content, like the alphabet, has been incorporated too. Our design team is across all of that, so they will convey suggestions and recommendations back to the customer so that we are helping with the whole packaging journey, and become their packaging partner, not just their packaging supplier.”

Social Media 279

Social Media Gifts Display Marketing 279

Inside Retail

FEBRUARY 1, 2024

Orme, co-founded by Xcel Brands and Kconnect Bio, is still in its beta stages but is positioning itself as a next-generation video commerce marketplace specialising in short form and live stream content. This new paradigm acknowledges that brand and performance aren’t rivals; they’re partners in crime.”

Social Media 147

Social Media Marketing Advertising Consumer 147

Inside Retail

JANUARY 5, 2023

Australian workwear brand Hard Hakka has partnered with Byron Bay streetwear label to launch a second collection. Hard Yakka brand & content manager Kathryn Dawson-Lee said the brands’ first collaboration in August last year was a “resounding success” which helped introduce the label to a new generation of fans.

Accessories 130

Accessories Accessories Apparel Management 130

Inside Retail

JANUARY 14, 2023

Standing for Veritas, Tempus, Naturae in Latin or ‘truth, time and nature’, regionalised variations of the VTN App now bring together science, lifestyle content and shopping to form a world-leading, holistic wellness destination.

Reimagine 130

Reimagine Form Engagement Curate 130

Retail Focus

AUGUST 8, 2023

Outsourcing allows you to partner with specialized service providers, saving time, reducing costs, and improving overall efficiency. Experts can create tailored marketing strategies and optimize your content to improve search engine rankings and increase brand awareness. This is where outsourcing comes into play.

Social Media 130

Social Media Customer Retention Management Engagement 130

Inside Retail

MARCH 21, 2023

Optimised content featuring relevant target keywords. Regularly tested and modified content for improvement. Audit SKUs for prices, stock rates, visibility and content so the surviving products you do have on the shelf perform at their peak. The strongest retail media campaigns feature: Varied ad types (e.g.,

Social Media 147

Social Media Consumer Strategy Advertising 147

Inside Retail

APRIL 13, 2024

We send our love & deepest condolences to her partner, the Singleton family & her friends. Inside Retail understands that some of the facts around this event – and some of the content shared on social media – may cause distress to some people. Dawn was a sweet, kind-hearted person who had her whole life ahead of her.

Social Media 263

Social Media Advertising Shopping Boutique 263

Design Week

FEBRUARY 9, 2023

Pentagram partner Emily Oberman has led the redesign of Amazon Prime Video’s new visual identity, developing the dimple arrow of the Amazon smile into a graphic device.

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Inside Retail

OCTOBER 23, 2023

For example, by redeeming an NFT or a set of NFTs, loyal consumers could automatically unlock exclusive content. A variation involves retail partners on the same blockchain creating an e-commerce marketplace straddling multiple brands.

Location 289

Location Curate Promotion Concept 289

Inside Retail

OCTOBER 27, 2021

Product and brand content and imagery are simple, but key, areas for improvement: 70 per cent of brands did not consistently provide useful product descriptions. 68 per cen of brands did not have A+ branded content on all listings reviewed. 68 per cen of brands did not have A+ branded content on all listings reviewed.

Pattern 130

Pattern Advertising Strategy Location 130

Inside Retail

JULY 28, 2021

Klarna said Stockholm-based APPRL, which helps content creators and retailers cooperate, was the latest addition to its growing roster of retailer marketing services. The financial details of the deal were not disclosed.

Marketing 162

Marketing Social Media Shopping Retail Marketing 162

Inside Retail

AUGUST 12, 2021

For many content creators and their followers, the aspirational ethos of pre-pandemic influencer posts was replaced by emphasising social impact and authentic connection. content creators. million EMV via content tagged #PradaFW21 when it showed online in February). million EMV. Mentions of #SavageXFentyShow powered $4.3

Strategy 130

Strategy Marketing Beauty and Health Social Media 130

Inside Retail

JANUARY 12, 2023

Earlier this year, Australian workwear brand Hard Hakka partnered with Byron Bay streetwear label to launch a second collection, which is made from organic cotton. The Upside has also launched a tennis capsule. . The Upside x Volley shoes are exclusively available on the Upside and Volley websites, as well as Stylerunner.

Pattern 130

Pattern Fashion Management Design 130