article thumbnail

Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencer marketing has become a potent strategy for businesses wanting to connect with their customers. For example, Nike’s marketing strategy is based on almost entirely influencer marketing, beginning with its partnership with Michael Jordan and continuing with new rising athletes. Are they trustworthy?

article thumbnail

2024 Winter Las Vegas Market 

Trade Show Booth Companies - Trade Group

LAS VEGAS, NV – The premier event in the furnishing industry, the Winter Las Vegas Market, is coming to Las Vegas, NV, to spotlight an array of home décor and gifts. The official dates for the Winter Las Vegas Market are January 29 th – February 2 nd , 2024. Before you go, check out the resources below to boost your marketing strategy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Brief History of Experiential Marketing 

Trade Show Booth Companies - Trade Group

Experiential marketing is often called “engagement marketing” or “event marketing.” ” Experiential marketing is a dynamic and immersive approach that yearns to create memorable and meaningful connections between the brand and the faithful consumers.

article thumbnail

Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

To distinguish your product from competitors, embracing experiential marketing is an excellent approach to actively engage, captivate, and cultivate Gen Z into enthusiastic advocates for your brand. Practice Inclusivity Embrace diversity and inclusivity in your marketing and product offerings. Take Generation Z, for instance.

article thumbnail

10 At-Show Marketing Tactics  

Trade Show Booth Companies - Trade Group

To make the most of your trade show experience, you must deploy some sharp at-show marketing tactics that keep you on top of the game. Here are 10 At-show marketing tactics to use at every trade show you exhibit at: 1. Offer valuable resources like white papers, case studies, or industry reports in exchange for contact information.

article thumbnail

Marketing Memoirs: The Big Deal 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" The bartender finished putting a pint in the dishwasher and placed both hands on the bar inviting her to share. I get the economy isn’t the greatest, but you can’t slash marketing budgets and expect to keep business resilient. Work, you know.”

article thumbnail

The Hottest Marketing Trends from 2023 KBIS/IBS  

Trade Show Booth Companies - Trade Group

Las Vagas, NV — The KBIS/IBS show floor has always been electrifying, but this year’s edition was packed full of astounding showcases of impressive exhibits and marketing know-how. Here are some of the hottest marketing trends from 2023 KBIS/IBS show floor. The Trade Group is a full-service trade show and event marketing company.